EnergieSparModus24: Website and Digital Business Processes Increase Inquiries by 300%
How we built both website and digital business processes for ESM24, an energy service provider from Leverkusen – a complete package that builds trust, digitalises internal workflows and turns visitors directly into customers.
Duration
3 Months
Core Technology
Website + digital processes
Top Result
100 / 100
The Challenge: Missing Online Presence Slows Growth.
EnergieSparModus24 is an ambitious energy service provider in a growing market. But the company faced a key problem: there was neither a professional public web presence nor clean digital structures in which clients could be served and internal workflows bundled properly.
Potential new customers found no trust-building digital presence. At the same time, a digital foundation for documents, service requests and recurring processes was missing. This exact gap between acquisition and customer service was slowing down growth.
- No professional web presence in place
- No visibility in Google searches
- No clean digital structures for clients
- Service processes were not handled centrally online
""We are absolutely thrilled with the collaboration. Our website is not only a real visual highlight, but also technically flawless, fast, clean and thought through down to the smallest detail. Communication was always friendly, transparent and incredibly professional. Change requests were implemented immediately and we felt very well taken care of throughout the entire project. A huge thank you to the team – absolute recommendation."
Industry & Context
Industry
Energy Services
Market
B2C & B2B
Region
Germany
Project Type
Website + digital processes
Away from Standard Design, Towards Digital Identity.
Three strategic levers that turned a simple idea into a connected system of website, digitalised workflows and measurable service quality.
UX Strategy: The Energy Customer Journey
We designed not only the public website journey, but also the workflows after first contact. The result was an interplay between a trust-building website and cleanly structured digital processes behind the scenes.
Tech Stack: Speed as a Ranking Factor
For the public-facing website we chose a high-performance lean frontend stack. In parallel, we digitalised internal workflows that handle recurring processes reliably and traceably.
Process Logic: More Service After the Click
Beyond the pure lead website, we built digital processes that ease ESM24's internal workload and make collaboration with clients measurably more efficient – without media breaks.
Visual proof
Website, digitalised workflows and clear information hierarchy work together as one system.
SEO
100/100
Transparent overviews
Relevant metrics are clearly prepared for authorised users – accessible at any time.
Centralised customer processes
Instead of fragmented information, relevant processes are bundled and traceable in one place.
Before
- ✕ No website
- ✕ No Google ranking
- ✕ No digital structures
- ✕ No digital structure after initial contact
After
- High-performance website (100/100)
- Top visibility on Google
- Clean digital structures for internal workflows
- Strong brand plus structured service process
Not just a website – internal business processes digitalised too.
Alongside the public website, we digitalised and streamlined internal workflows – a behind-the-scenes layer that creates genuine operational value and automates recurring tasks.
Internal overview
Confidential content – visible only to authorised users.
Management view
Prepared metrics for management
Individual access
Personal area – content intentionally not shown here.
Two building blocks. One collaboration.
Most agencies build a website – and that's it. For ESM24 we delivered more: a professional public web presence plus digitalised internal business processes that noticeably ease everyday operations.
Secure digital structures
Confidential content and processes run in structured, protected paths – reliably and traceably.
Digital documents & workflows
Recurring workflows run digitally and structured – without unnecessary follow-ups or media breaks.
Internal overview for ESM24
Management keeps relevant metrics and activity in one central view.
More efficient collaboration
Inquiries, status and communication are bundled – faster for clients, less load for the team.
Why the digital depth made the difference.
Enterprise-Ready
Digital foundation as requirement
Several larger customers expected clearly structured, secure digital workflows before collaboration.
New Customer Segments
More B2B Potential
Thanks to the interplay between a strong website and digitalised business processes, ESM24 also became more attractive to demanding business clients who expect clean digital workflows.
Professional Process
From Inquiry to Service
Documents, status and communication now run in a more digital and traceable way. That strengthens the professional impression in every project phase.
Competitive Advantage
More Than a Website
While many competitors only have a web presence, ESM24 combines public branding and digitalised internal workflows in one consistent setup.
"The project is not a closed chapter for us, but the starting point for continuous optimisation (Kaizen). Today, website and digitalised business processes form the foundation on which ESM24 can keep growing."
— Kaizen Webworks